Photo of Alison Keen - Psychotherapist and Counsellor

I'M ALISON, A QUALIFIED PSYCHOTHERAPIST. Get the life you want through counselling

Difficulties in childhood haunted me as an adult. Therapy gave me inner-strength, a fresh new outlook and inspired me to become a psychotherapist. It could change your life too.

It's never too late to rewrite your life story.

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IN-PERSON OR ONLINE. Counselling to Fit Around You

Our therapy rooms are peaceful, private and secluded.

A photo showing the 3 therapy rooms at Formby Counselling.

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YOU CAN ALSO TRY "WALK AND TALK" THERAPY AT Formby's Beautiful Nature Reserve

Eco-psychotherapy can be extremely effective and we have Formby's beach and inspiring pine trees on our doorstep.

Collage of photos showing Formby beach and nature reserve

About the Therapy

It is often misunderstood. Therapy is about good health and not what is "wrong" with you.

It's about getting curious about the psychological "workings" of your amazing mind and developing self-awareness.

The two therapies I specialise in are:

Transactional Analysis


Transactional Analysis counselling and psychotherapy is based on the idea that your behaviour, thoughts, feelings and quality of your social relationships reflect the influences, unspoken and spoken "rules" you learned from your parents (critical and nurturing), adults (rational and factual), and childhood experiences (playful, intuitive, dependent, adaptive) established early in your life.

TA therapy helps you to understand the contents of three parts to your personality: Parent, Adult and Child.

Once you know yourself better in this way, you can improve the "transactions" or conversations between yourself and other people on a daily basis by identifying mismatches or positive and complementary conversations exposing the "hidden agendas" or psychological "games" people play.
Imago Relationship Therapy


Imago Relationship therapy helps couples to communicate directly with each other in healthier ways and to reveal the emotional environments formed in childhood that cause current communication difficulties for them in the present.

Imago is the Latin word for 'image' and refers to the unconscious concept of familiar love that develops during childhood that we unconsciously seek out in adult romantic partners because it is familiar to us.

Imago "dialogue" or conversation between couples in therapy allows this image/expectation of love to become conscious between partners. Imago couples therapy gives partners a new set of tools' to take home with them to improve their ways of communicating without becoming dependent on their therapist being present with them.

THERAPY CAN FEEL DAUNTING... BUT It starts with a risk-free enquiry

I remember how hard it was for me to start.


A photo of Alison Keen - Psychotherapeutic Counsellor Mon - Fri: 10am - 2pm & 7pm - 9.30pm
Sat: 10am - 2pm

Alison Keen
Tel: 07511 059741
Email: alison@formbycounselling.co.uk


Logos for BACP, the National Counselling Society and UKATA.

Contact Me

We'll get back to you to discuss a time and method to suit you.